YOnoBI -Fits To Your Modern Lifestyle The Shape of New Traditional Arts & Crafts-

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The Unique Presence of Metal	Casting iron from Yamagata prefecture that consists of five parts.	Various different ways to enjoy based on the number of parts
The Unique Presence of Metal	Kokedama made with 2 upper levels	Can be used as a candle holder

The luster of lacquer only increases with use


For Japanese or Western interiors

The time indicated is actually the reversed reflection of the digital clock placed on the bottom.
	Displays the moving LED numbers

Crystal with perfect indentation alignment

Plenty of holes in a geometric pattern

An aroma pot made of pale porcelain.

Makes your mature accessories look even more attractive

Plenty of expressionistic spaces to keep your accessories in

The large plate holds 4 small plates

Wooden plates that use the nationally-certified traditional arts and crafts Echizen Lacquer.

In addition to our original products, YOnoBI offers various items that are carefully chosen from Japanese traditional crafts in the "YOnoBI Selection" series.

Caution of Usage


shaen	natsume


■Producer Masanori Watanabe	■Overseas Director Kaz Nagayasu	■Design Director Jotaro Shibuya	■Design Director Yukio Hashimoto	■Design Director Akihito Fumito

Natural-based materials, and the human ability to utilize inherited knowledge and skills…
We believe that Japanese traditional arts and crafts still have a lot of great potential.
We strive to shape this potential into a new form that meets the needs of the global market.
This idea is the basis of YOnoBi.


2003 - 2004	Solicited designs for the YOnoBI Design Competition 2004.
February 2005	Invited to hold an exhibition at Ambiente 2005 in Frankfurt, Germany
Appointing up-and-coming designers, for collaborations with the makers and craftsmen of traditional arts and crafts from each region of Japan in approved YOnoBI concepts. With the power of YOnoBI, we strive to produce more unique items.